TOMS, another one of my final year University projects, was also a competition project with the world-renowned creative company; D&AD. The brief of the project was to come up with a new way of giving back to the people who purchase TOMS' products, whilst simultaneously giving to the people who are most in need.
This was a joint project with my good friend and fellow Graduate, Ethan Rawlins. We both decided to team up for this brief in particular, as we both really appreciate the story and ethos behind the brand.
Throughout the project, we came up with ideas of how we could approach a good solution, thus eventually coming up with the phrase '"Purchase with Purpose". This phrase is an add-on to the brands 'One for One' policy. This policy means that if a customer purchases a pair of TOMS shoes, a child in a developing country will also receive a pair free of charge. Below is a video explaining our concept.
(Please turn your sound up to watch, thank you!)